What Is A Video CMS? (And How To Choose One) (2024)

In 2017 the expectation was that, by 2021, 17,000 hours worth of video content will cross the web every second. Currently, more than 500 hours of video content per minute were uploaded to YouTube in May 2019. That equates to 30 000 hours of video per hour. And, according to recent video stats, about 90% of companies use video as a part of their marketing strategy and many of these use live video marketing to drive traffic and engagement.

What Is A Video CMS? (And How To Choose One) (1)

There’s little doubt that video will become an indispensable part of every organization. After all, it’s an effective medium for communication, marketing, collaboration, etc.

Even back in 2016, companies were streaming more than 16 hours of video per worker, per month. And this number has only increased ever since, with the global enterprise video market expected to reach $25.6 billion in 2025.

This has led to a growing interest in the field of video content management systems (video CMS) as enterprises look for better ways to manage and organize their databases.

But what is a video CMS? And how do you choose the right system for your organization?

Let’s find out.

What Is A Video CMS?

What Is A Video CMS? (And How To Choose One) (2)

According to Gartner, a video content management system, or CMS for short, is:

"Software, appliances, or software-as-a-service (SaaS) intended to manage and facilitate the delivery of one-to-any, on-demand video across internet protocols.”

Essentially, this is an application designed to help users create, modify and publish video content. It includes a wide range of features — from safeguarding confidential videos to private live streaming for management.

Much like enterprise content management and web content management systems, a video CMS helps integrate the entire organization’s video content in a single location.

Depending on the software you choose the features may include any or all of the following:

  • Organize, categorize, store and embed videos with ease.
  • Accommodate raw and edited files in a central location where you can see key info about them.
  • Use different formats to sort files including the type of equipment used to record, file size, and topic.
  • Advanced file management for video that labels and stores the files to ensure that you will always find your video without any difficulty.
  • A fast and effective search function where you simply type in a keyword and the program shows you a list of files. This list will not only show files with the typed keyword but also files with a combination of terms related to your keyword.

Why Do You Need A Video CMS?

What Is A Video CMS? (And How To Choose One) (3)

Video is a major component of every organization’s internal and external communication strategy. A growing need, coupled with the increasing quantity of video content, means that companies are faced with new challenges.

Here are some obstacles that a CMS application can help you overcome:

Challenge: Enterprises need to upload, publish and share videos across multiple channels. Managing and organizing all of the elements involved becomes a strenuous and time-consuming task.

Solution: The CMS acts as a video database management system that enables you to control and manage all of your content from a single dashboard.

Challenge: Enterprise videos can range from training seminars to executive meetings that require high-quality footage. This high-quality footage requires you to upload a big file that can take up quite a lot of your limited web hosting space.

Solution: A video CMS can host large video files easily without affecting the resolution.

Challenge: Playback and streaming issues can hurt your engagement rates and disrupt the entire user experience.

Solution: With a high-quality video management system, you know this is taken care of. For example, StreamingVideoProvider’s video player automatically optimizes delivery across different devices and internet speeds. This is known as Adaptive Bitrate Streaming and it ensures a fully responsive playback experience that keeps the user involved.

Why YouTube Isn’t A Good Video CMS Choice?

What Is A Video CMS? (And How To Choose One) (4)

When deciding on the best video CMS for your organization, YouTube is one of the first options that come to mind.

However, it’s better to use YouTube as a video-sharing platform rather than a video CMS. Here’s a list of reasons why you should opt for a professional platform, instead of YouTube:

  • Search Options: Without a centralized server, it can be difficult to search and trace videos. YouTube search options offer subpar performance compared to specialized CMS that can search based on any word spoken or shown in the video.
  • User Experience: Modern video CMS provide an uninterrupted, immersive experience by optimizing playback according to each user’s connection.
  • Security: With a professional video CMS, you can control who can view your videos, limit access to confidential data and easily regulate your multimedia database. A few things that are not possible with YouTube.

How To Choose A Video CMS For Your Company

Once you’ve decided to make the switch to a professional content management system, it’s time to consider certain factors.

Here is what you should keep in mind.

☑ Security

What Is A Video CMS? (And How To Choose One) (5)

Not every video is recorded for the public eye. Privacy and security are essential to give you the ability to host product demos, stream board meetings, and other corporate video content.

The level of security that a video CMS offers is crucial when you need to choose the platform for your organization. Leading providers offer the 128-bit AES HLS encryption that protects your content from illegal downloads. They also offer advanced video restrictions (based on location or IP network) to safeguard against unauthorized access.

☑ Cataloging

How do you find the podcast you’re looking for between the hundreds of thousands of videos that are present in your database? A good video CMS should allow you to organize your video content through tags, metadata, and categories.

Additionally, some systems provide users with the option to create playlist folders for easy navigation. This helps the user and the administrators to easily manage thousands of videos without confusion.

☑ Search Features

What Is A Video CMS? (And How To Choose One) (6)

As companies produce more videos it becomes increasingly difficult to manage and organize a multimedia database for the business. This can easily be resolved with a dedicated video CMS.

Superior quality management systems allow users to perform a search based on categories, tags, and other metadata. So you can find that one internal training your team recorded last year even if you can’t remember what exactly the topic was!

☑ Sharing Features

Your enterprise’s video management system should offer effective sharing options that make sharing easy between offices and with the public.

Popular CMS programs allow you to share a video by using a private link. With this feature, you can easily restrict access and ensure that the content is only seen by the users whom it’s meant for.

☑ Content Delivery Network (CDN)

What Is A Video CMS? (And How To Choose One) (7)

Modern-day organizations have stakeholders spread across the globe. And with the rise of remote working, businesses require their employees to access content, attend webinars and participate in meetings from all around the world.

This is where video content delivery systems and networks come in. An ideal management system should have a video content delivery network (CDN) that ensures your employees can access the system, wherever they may be.

☑ Web Publishing Features

Your video CMS should make it practical and easy to host public videos for clients, leads, and other stakeholders.

Web publishing features, such as the option to host both limited-access and public videos, are an extremely important feature of your CMS.

For example, your video platform of choice should be able to act as a “WordPress video CMS”. It should specifically allow you to publish your customer-facing video content on any website whether it’s custom-coded or built on top of WordPress.

☑ Tools to Upload in a Batch

If you’re creating multiple videos, it can take a long time to upload and publish individual video files one by one.

Batch uploading tools are a nifty feature that enables you to upload multiple video files into your CMS. This saves time because it allows you to prepare the videos and upload a complete batch at once. But it also saves money because it reduces the amount of bandwidth needed to process every file.

The best video CMS platforms on the market offer some of the following batch uploading tools:

  • File transfer protocol, also known as FTP. This protocol allows for fast and secure video uploads from a remote or local server where you store your videos.
  • A bulk upload tool that allows you to select a set of video files to upload at the same time. It usually has an extra feature that will automatically pause and resume the download, in case you are disconnected from the internet. This will spare you a lot of frustration, especially if you’re working with unstable connections.
  • Some platforms can integrate with Dropbox. This feature allows you to drag and drop your selected files into a dedicated Dropbox folder. You don’t even have to open a web browser, the files are available on the CMS.
  • Another feature offered by some platforms is video library migration. If you already have a boatload full of videos and recently discovered that you need a CMS, this is the feature for you. A video library migration tool will let you transfer your files in bulk from the platform where you’ve hosted them until now. This will save you a lot of time.

☑ Live Streaming

From seminars to podcasts and meetings to demonstrations, everything is accomplished over the internet. With live streaming expected to reach $149 billion in market value by 2026, organizations are increasingly leveraging live video to enhance their reach.

Keeping this in mind, your preferred video management platform needs to provide live streaming capabilities with added security measures. You should be able to protect your media and limit access if needed. For example, you may use such a platform to live stream your all-hands meeting, limiting access only to your employees. And you may also use it to live stream a paid conference meant to reach everyone on the web. Both should be possible with a good video CMS.

☑ Monetization Capability

What Is A Video CMS? (And How To Choose One) (8)

The rapid pace at which video has emerged as the most dominant content means that organizations may soon be selling tickets for live events, or set up pay per view to access high-quality content files.

Your CMS platform should allow you to monetize your videos. If this isn’t the case, you may be pushed to migrate your entire database once you need this feature. And, chances are you will need it.

It’s an important aspect of organizational planning to keep an eye out for the future. Your CMS platform should not be an exception to that.

☑ Encoding Features

You may know that videos are a series of images that run across the screen. But it’s running at a speed that lets your eyes see it as a video. These images are referred to as RAW footage. For your audience to be able to stream a video over the internet the RAW footage need to be digitized. This process is called encoding. A video encoder compresses the images into a fluid video.

Real-time encoding on your CMS will digitize your video directly from your camera, so you’ll be able to immediately stream your videos live. Without this feature, your viewers may need to wait for the video to buffer during the live stream.

☑ Transcoding Features

A video camera films a video in a certain format and size. This format isn’t always accessible with different devices. A lot of times, this is the perfect format to view it on a desktop computer, but not on a tablet or mobile phone. For a video to be viewable on any device, it needs to be transcoded.

Top-of-the-line CMS platforms usually offer a built-in transcoding feature. This will automatically convert the files that you upload to several popular formats such as MP4. These formats will allow the viewer to watch your videos on any device.

Conclusion

The rise of video as an essential aspect of communication and marketing is unsurprising if you look at its potential. As organizations continue to optimize their video strategy, integrating a professional video CMS, like StreamingVideoProvider, should be a top priority.

As a comprehensive platform, StreamingVideoProvider allows users to access military-grade security, cataloging, and search features. Additionally, its proven ability as a live streaming medium means that sharing and monetizing your video is never an issue.

In short, with a professional video CMS like Streaming VideoProvider, you can make the most of your video database.

References & Further Reading

What Is A Video CMS? (And How To Choose One) (9)

What Is A Video CMS? (And How To Choose One) (10)

What Is A Video CMS? (And How To Choose One) (11)

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What Is A Video CMS? (And How To Choose One) (2024)

FAQs

What Is A Video CMS? (And How To Choose One)? ›

Video CMS platforms are designed to handle various tasks related to video content management. These tasks include uploading and managing videos, adjusting video quality, tagging for easy video search, and providing video analytics. They also offer live streaming, video editing, and video-sharing features.

What is a video CMS? ›

Video CMS – Video Content Management System is an application that organizes and manages your media files in a distribution environment. MAM – Media Asset Management is an application that organizes and manages your media files in a production environment. CDN – Content Delivery Network.

What is CMS in video surveillance? ›

A Central Management System (CMS) is a comprehensive software application designed to manage and control multiple surveillance devices and systems from a centralized location. CMS acts as the nerve center, providing a unified platform for monitoring and administering various surveillance components.

What is CMS and how do you use it? ›

A content management system helps you create, manage, and publish content on the web. It also helps keep content organized and accessible so it can be used and repurposed effectively. There are various kinds of content management systems available—from cloud-based to a headless CMS—to meet every audience need.

How do you add a video to CMS? ›

To upload a video, click the Upload button in the top left of the file browser. The Upload window has two buttons - Add Files and Start Upload. Click on Add Files to choose a file to upload to the server. After you select the files to upload, click the Start Upload button.

What does CMS mean on a camera? ›

Camera-monitor system (CMS) means a device for indirect vision as defined in paragraph 2.1., where the field of vision is obtained by means of a camera-monitor combination as defined in paragraphs 2.1.

What does CMS detect? ›

The Compact Muon Solenoid (CMS) is a general-purpose detector at the Large Hadron Collider (LHC). It has a broad physics programme ranging from studying the Standard Model (including the Higgs boson) to searching for extra dimensions and particles that could make up dark matter.

What is CMS camera software? ›

This software allows users to remotely login to their DVRs to view security cameras live, perform DVR administrative / configuration functions, playback video that has been recorded on the hard drive, and control the pan tilt zoom functions of PTZ cameras.

What is CMS on my computer? ›

A content management system (CMS) is an application that is used to manage content, allowing multiple contributors to create, edit and publish. Content in a CMS is typically stored in a database and displayed in a presentation layer based on a set of templates like a website.

What is the main purpose of the CMS? ›

CMS's mission is to provide effective health care coverage and promote quality care for people with Medicare. The agency makes sure its contractors and state agencies properly administer Medicare.

What is an example of a CMS? ›

WordPress. The WordPress content management system is the most popular platform in the CMS software market, powering 64% of CMS websites on the Internet. It's also one of the oldest CMS systems, dating back to 2003 when open-source CMS platforms started dominating the web.

Why do you need a CMS? ›

Having a content management system for your website allows you to have control of your content. It means having the ability to update, change or delete any images, text, video, or audio. It allows you to keep your site organised, up to date and looking great.

Which feature is most important in choosing the right CMS? ›

Integration capabilities with existing systems: Your CMS should seamlessly integrate with your CRM, marketing automation tools, and other essential platforms. Budget constraints and hidden costs: Unexpected expenses can quickly add up, derailing your budget.

What does CMS assess? ›

CMS uses quality measures to support a patient-centered health care system anchored by quality, accessibility, affordability, innovation, and accountability.

What makes a great CMS? ›

Your CMS should easily allow you to create, edit, and publish content in both WYSIWYG (What You See Is What You Get) and HTML modes. It should support different content formats (from articles to landing pages with custom layouts) as well as third-party media like videos.

What does CMS stand for media? ›

What is a content management system (CMS)? A content management system (CMS) is an application that is used to manage content, allowing multiple contributors to create, edit and publish. Content in a CMS is typically stored in a database and displayed in a presentation layer based on a set of templates like a website.

What is visual CMS? ›

A Visual CMS is a design and publishing tool for visual, animated, interactive web content. It's like a desktop publishing tool such as Adobe InDesign or PowerPoint/Keynote for web animations and interactive content — minus the need for coding.

What is the meaning of CMS format? ›

The Chicago Manual of Style (CMS) is the preferred formatting and style guidelines used by the disciplines of history, philosophy, religion, and the arts. This quick reference guide focuses on how to format the title page, the notes, and bibliography citations in Chicago Manual Style 17 edition.

What is CMS graphic design? ›

CMS or Content Management System is a software or platform that enables users to create, modify, delete, and publish content through an easy-to-use graphical user interface for website construction and maintenance without previous CSS and HTML knowledge.

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